I'm a Product Designer from Buenos Aires with 8+ years of experience working end-to-end on B2C and SaaS products.
Most recently I led the strategy and design of a city-scale game for Las Vegas — joining when it was just an idea and seeing it through: team alignment, game mechanics, roadmap, and final visual design. Before that, I worked at Intive on products you've probably used — Scribd, SlideShare, Kaplan, and BlackBerry.
Use research to decide, not to validate.
By the time I run a study, I already know the question and what we'll do with the answer.
Work end-to-end.
Not because I want to own everything, but because the handoff is where things break.
Ship to learn.
I'd rather ship something imperfect and learn than spend a sprint perfecting a bet we haven't tested.
Treat efficiency as a design problem.
That means using AI to shrink the gap between decision and artifact, giving developers more context and fewer back-and-forth rounds.
Use research to decide, not to validate.
By the time I run a study, I already know the question and what we'll do with the answer.
Work end-to-end.
Not because I want to own everything, but because the handoff is where things break.
Ship to learn.
I'd rather ship something imperfect and learn than spend a sprint perfecting a bet we haven't tested.
Treat efficiency as a design problem.
That means using AI to shrink the gap between decision and artifact, giving developers more context and fewer back-and-forth rounds.
I'm a Product Designer from Buenos Aires with 8+ years of experience working end-to-end on B2C and SaaS products.
Most recently I led the strategy and design of a city-scale game for Las Vegas — joining when it was just an idea and seeing it through: team alignment, game mechanics, roadmap, and final visual design. Before that, I worked at Intive on products you've probably used — Scribd, SlideShare, Kaplan, and BlackBerry.